ILLE Bespoke Expo stand
The brief: Our client was very specific about needing 8m of product display area for the admittedly heavy units they offer. They also needed 2 different set-ups with different layouts both within a 6m x 6m space at expos in Britain and Ireland. The stand needed to be dismantled at 1 show then transported to London for the next within 2 days and they needed to be able to put it back up themselves!
The process: We used the expertise of ISOframe and the 3d programme to work through many set-ups finally arriving at the one which best suited the clients complex needs.
The reality: We created the 6m x 6m Exhibition stand with 8m of integrated & fully supported product display area, Central 4m high section with lockable door to hidden coffee room and 2 Freestanding 3m high Towers. Installation time 3 hours.
It was used at FM at the RDS Dublin, & at IFEX at the King’s Hall Belfast with a single back wall layout and at London’s Hotelympia at the Excel arena was re-configured to work at an angle using 2 side walls. A minimal amount of additional framework & 6 extra graphic panels was all that was needed to enable this very successful reconfiguration due to our care during the planning & design process.
Result: A very busy and impressive tradeshow presence with over 100 good leads in 1 day alone and a very happy client.
2017 UPDATE - THIS STAND IS STILL IN USE 5 YEARS LATER SAVING THE CLIENT THOUSANDS OF EUROS.......